You would like to run a shop with Joomla! and Virtuemart and are looking for a Virtuemart Theme or Virtuemart Template to optically add value to your Virtuemart shop? In that case, you should consider in advance what you would like to achieve with your shop. Do you want to run a Joomla! eCommerce shop just for fun? No, of course not.

You want to make money. Consequently, you should at first contemplate how you can stand apart from your competitors... How you can make your customers' visit to your shop as convenient as possible - until they ideally buy something. Would you shop in a store that looks just like all the others? I wouldn't...

Will an online shop created sloppily with the standard Virtuemart theme or a free Virtuemart theme used by innumerable people gain the trust of your potential customers? This is a question you should ask yourself as a Joomla eCommerce shop owner. If you see things with the eyes of your potential customers, you will definetly answer this question with "no".